WeChat Official Account
WeChat Official Accounts + Mini Programs
WeChat Official Account, also known as Public Account (微信公众号) and Mini Program (微信小程序), have become a powerful social media marketing channel for businesses to reach their target audience.
What is WeChat Official Account?
WeChat, developed by Tencent, is a popular instant messaging and social networking app. A WeChat Official Account is a dedicated type of account designed for individuals and businesses, enabling them to connect with followers by sending updates, promoting content, and interacting with users within the WeChat ecosystem.
Exclusive Name Protection
When you register a WeChat Official Account, your brand name is secured. This means no other account can use or claim your business name, offering strong protection for your brand identity, trademark, and reputation. This ensures your brand stands out and is safeguarded against impersonation or misuse.
Boost Your Visibility with Higher Ranking
Certifying your WeChat account gives you a competitive advantage. A certified account ranks higher in WeChat’s search results than non-certified ones. This means that when potential customers search for a product related to your brand, your WeChat Official Account will appear at the top of the list, improving your visibility and driving more traffic to your account.
Precise Audience Targeting
With WeChat Marketing, you can target your audience with pinpoint precision. You can segment your customers by criteria such as age, gender, location, and interests, making your marketing more efficient. This works similarly to Facebook pages, allowing you to push tailored content within the app in a conversational manner that resonates with your audience.
Which Type of WeChat Account is Right for You?
Before registering, it’s important to decide which WeChat Account suits your business needs. Depending on your goals—whether it’s for WeChat Account Management or WeChat Content Marketing—choosing the right type of account will set the foundation for how effectively you can engage with your audience.
WeChat Mini Programs（微信小程序）Setup
Registration
Register the mini program on the WeChat public platform, and after the registration is completed, the information can be improved and developed simultaneously.
Developing a Mini-Program
After completing developer binding and configuring development information, developers can download the developer tools and refer to the documentation to develop and debug the mini-program.
Complete the Mini-Program Information
Fill in the basic information for the mini-program, including the title, logo, description, and service scope.
Submitting for Review and Publishing
After completing the development of your mini-program, submit the code to the WeChat team for review. Once approved, you can publish it (excluding the public testing phase).
Featured Videos
WeChat Frontend Features
1. Chat and Communication
Users can send instant text messages, voice messages, images, videos, and emoticons to communicate with other users. Additionally, voice calls, video calls, and group chats are supported.
2. Moments
Users can share photos, text, and links with their friends, posting updates about their lives. They can also browse, like, and comment on their friends' moments.
3. Official Accounts
WeChat hosts numerous official accounts that offer various types of content, such as news, entertainment, and technology. Users can follow accounts of interest and receive their published articles and messages.
4. Mini Programs
WeChat incorporates a mini-program platform that allows developers to create lightweight applications. Users can directly open and use these mini-programs within WeChat without the need for separate downloads or installations.
5. Scan QR Code
Users can utilize WeChat's built-in QR code scanner to obtain relevant information or perform specific actions, such as scanning a merchant's payment code for transactions.
6. Payment
WeChat Pay is a core feature of WeChat that enables users to link their bank cards or Alipay accounts for online payments, transfers, and sending red packets (digital gifts).
WeChat Backend Features
1. User Management
The backend manages user accounts, including registration, login, and password reset.
2. Data Statistic and Analysis
The backend collects and analyzes user usage data, including user activity, retention rates, and usage duration, to facilitate product improvements and optimizations.
3. Security and Privacy Management
The backend monitors user behavior, detects and mitigates potential security risks, and safeguards user privacy and account security.
4. Content Management
The backend handles content publication, review, and editing for official accounts and mini-programs. It also manages user comments and feedback.
5. Business Promotion and Ad Management
The backend offers an advertising platform for advertisers to promote their products or services on WeChat. It provides ad performance monitoring and data reporting capabilities.
WeChat Account That We've Done:
Frequently Asked Questions
What is WeChat Official Account?
WeChat is an instant messaging and social networking app by Tencent. It is a special type of WeChat account which individuals and businesses allow to set up and push updates for the WeChat users to follow them.
How do users find WeChat Official Accounts?
- Finding an account from the WeChat social timeline (also called WeChat Moments)
- Scanning a QR code
- Search
- Shared name card
Should I try WeChat advertising?
If you want to promote your brand in the China market, WeChat advertising is one of the leading channels for social marketing in China. The WeChat advantage includes:
- Access to the top social users in China
- Wide reach and demographic base, from teenagers to the elderly
- Audience targeting through the orientation feature
- Options for different budgets
- User-friendly advertising display
- High engagement and conversion rates
- Accurate reporting
